Monday, October 11, 2010

Food producers fighting hunger

U.S. food producers continue to respond to hunger in America, with Cargill Inc. announcing this week that its turkey business has teamed up with Feeding America for the second straight year to provide turkeys for 1.75 million meals for people who count on Feeding America's network of food banks for food every year.

Cargill said it will donate $250,000 worth of its Honeysuckle White and Shady Brook Farms turkeys in time for Thanksgiving this year, a 6.0% increase over last year.

Cargill said it will also speak to the hunger issue through an advertising campaign tied to the donation with the theme "The One Turkey That Can Feed A Million People." Cargill said the ads will appear in magazines, newsletters and online, and the message will also be supported by point-of-sale materials in retail stores.

At the same time, Feeding America said nearly 30% of Hispanic children and 40% of African American children live with families needing emergency food assistance, based on its "Hunger in America 2010" study.

Full Story at Feedstuffs

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